What really happens behind the scenes when a publicist is building a campaign—or managing a crisis?
Pam and Anthony welcome Danny Deraney, founder of Deraney Public Relations, for a conversation about the world of PR and crisis communications. Danny shares how he got his start in the business, what goes into developing a successful publicity campaign, and how publicists respond when an unexpected situation suddenly becomes the story.We also talk about deciding when a client should speak publicly—and when silence may be the better strategy—the impact of social media on modern crisis management, recognizing unexpected opportunities, and how the role of the publicist continues to evolve in a rapidly changing media landscape.
Plus, Danny shares what’s ahead for Deraney Public Relations. Â
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